Logo R.I.P – a comemoration of a dead logos

Logo R.I.P is a book, by The Stone Twins, about old well known logos from well known companies or organisations. Some of them icons of their time, that in the meanwhile were replaced by new ones, and it wasn’t always a good choice, of course…


Some reviews:

“Logo R.I.P. is not just a nostalgia trip,
but a serious questioning
of the ephemerality of modern life.”
– The Sunday Times

“Logo R.I.P. works both as a critique of
corporate culture and design’s complicity in it
and a celebration of some of the past century’s
most resonant graphic symbols…
It may be clever enough to appeal to anti-
corporate activist and corporate climber alike.”
– EYE Magazine

“The notes are the strongest asset of the book:
well-informed and often hilarious.”
– de Volkskrant

“Logo R.I.P. is more than just a frivolous bit
of fun at the expense of defunct institutions or
over-greedy corporations who went tits-up…
It serves as a genuinely useful archive and
reference resource.”
– Dazed & Confused

“This book is an obituary to the visual
casualties of today’s ruthless business
environment, and to those trademarks that have
tried to battle the powers of globalisation.”
– Creative Review

“Logotypes get scrapped everyday, as casualties
of mergers, bankruptcies and new-image campaigns.
Their passings are generally unsung, but Logo R.I.P.,
offers dignified adieus to 50 defunct graphic icons.”
– Print

“Behind every good logo is a hidden history
of the rise and fall… Logo R.I.P.,
is a compact, well-illustrated study.”
– NRC Handelsblad

“The Stone Twins are the undertakers of style…
Included in this hall of fame, are 50 pertinent logos
who do not deserve oblivion; but a minute silence…
and this commemorative book.”
– Étapes

Design, Text & Concept: The Stone Twins, www.stonetwins.com
Source: http://www.logorip.com/

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