BoraHub | Ambev – Produtive Inclusion

About This Project

An ecossystemic approach to impact 5 million people by 2032.

Research and strategic design of the largest productive inclusion hub in Brazil, aiming to impact 5 million people by 2032 through education, financing, market access, and mobilization (culture and public policies). Research was conducted on productive inclusion in Brazil, along with an internal survey involving all Ambev teams to align actions, and consultations with experts on the topic. Based on this research, priority target groups and territories with the greatest potential of impact were identified, and a plan for the hub’s cycles, areas of operation, implementation partners, and a Framework for Project Evaluation, Integration, and Impact Measurement was developed.

Project Scope:

Research, Impact Thesis and Hub Strategic Design.

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Research Methods:

• Bibliographic analysis
• 04 Sector Specialists interviwes

• Mappings of Product flow, Financial Flow, Reverse Logistics Credits (Law), Intangible Flows

• 15 internal stakeholders, including Ambev CEO and business units Directors
• 35 internal initiatives mapped and analised

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Delivery:

• Bora Hub Impact Thesis
• Target Groups and territories definition and it’s and Inclusion Journey
• Actions, projects and budget plan
• Hub internal governance and external Implementation partners
• Impact Evaluation framewok

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