Alice Peixoto – Solicitadoria

Alice Peixoto Solicitor is a solicitor office in Felgueiras, north of Portugal. I was asked to create their visual identity, having in account the changes on the activity panorama. Usually the solicitors visual identities were uniform among solicitors and the Solicitors Chamber (the professional solicitors association). Recent changes in this profession made solicitors face a more competitive and challenging ‘market’, being obliged to position themselves in this new circumstances.