Casa do fazer
Casa do Fazer is a place for innovation and the revival of ancestral technologies. It promotes workshops, events, and courses that enable collective and collaborative experiences through hands-on, experiential learning — allowing everyone to test, understand, and internalize knowledge.
It is surrounded by nature, and coexists with respect and harmony with the environment in Santa Rita do Sapucaí, Minas Gerais, Brazil.
Renewing our relationship with the diverse forms of life.
The visual identity reflects the integration between the self, society, and nature.
It maintains the handcrafted character of the hand-drawn line, brings the hand itself as an element of the collective imagination and perceptions, and incorporates shapes inspired by nature.
The hand stands as a symbol of making, of action, of the ability to transform through one’s own effort, of collaboration, of what is artisanal and human.
The curves and interlocking forms are inspired by the organic geometry of nature, guiding the gaze and creating a sense of movement.
As part of brand strategy and visual identity, we’ve developed a custom iconography to apply to the stationary and branding material as social media, wallpapers, workshop, products and merchandising.
Client
Casa do Fazer – Santa Rita do Sapucaí
Team
Rui Lira | Creative Direction and Strategy
Natália Ernesto | Art Direction and Design