Leneus | Produtora de Arte
Leneus is a cultural production company based in São Paulo, Brazil. Since 2010, it has produced national and international projects across various artistic fields, with a particular focus on the performing arts.
Leneus as an arena for enabling artistic projects.
Virtuosity and Viability as a key concept:
Leneus exists to enable virtuous cycles that transform people and places through art.
The challenge of creating a visual identity that could interact with and express art’s diversity led us to seek equally meaningful inspirations. We explored shapes and nature’s transformations, popular festivals, and anything that connects modernity and ancestry.
Naturally, it guided us to a dynamic visual identity that could represent the diversity of art and its ability to transform contexts. The logo is composed of lettering, a signature, and sixteen dynamic symbols, both figurative and abstract.
Besides brand strategy and visual identity, we’ve developed the website and social media materials and guides.
Client
Leneus Produtora de Arte
Team
Rui Lira | Creative Direction and Strategy
Natália Ernesto | Art Direction and Design