Livelab
Based in São Paulo, Brazil, Livelab is a non-profit organization — a living laboratory of social innovation that develops and applies technologies and strategies of collaborative games for positive transformation.
Founded by Edgard Gouveia Junior and built by many others, it works towards a society better integrated with nature — one that is peaceful and collaborative — built from the perspective of the youth generation.
Its purpose is to promote ways to awaken and unleash the creative and entrepreneurial spirit of individuals and communities, empowering them to lead local transformation initiatives and inspire others and other communities to replicate these practices, thereby contributing to large-scale impact.
The visual identity was designed in order to place this purpose into visuals. The Livelab as a playground where people and nature could come together and collectively build their own realities. The Livelab brand here is just a facilitator, a playground holder, and a provider. The art itself is for people and communities.
Client
LiveLab
Team
Rui Lira | Creative Direction and Design